A new expressionof East African life
UHAI is a Kenyan coffee and tea brand selling single-origin beans and blends direct to the people who drink them. NUR Agency built the identity; verteal turned it into the store: a shop, a product experience, and a monthly subscription designed so a bag of AA Arabica from Kiambu feels as considered online as it does in the hand.
Brief
A coffee brand that sells the life, not the origin story
East African coffee is usually sold to the world through someone else: an importer, a roaster abroad, a label that mentions Kenya in the small print. UHAI starts from the other end: a Kenyan brand talking directly to Kenyan and diaspora drinkers, with the farm named in full on the homepage. Our job was the digital side of that ambition: a storefront confident enough to carry the brand at full volume, and practical enough to sell a KSh 120 bag without friction.
Collaboration
NUR Agency on brand, verteal on the store
NUR Agency created the UHAI identity: the wordmark, the clover mark, the orange and teal palette, and the packaging system that runs across coffee and tea. We took that language into an interface, deciding how type that size behaves when it has to scroll, where the palette carries a section and where it steps back, and how the packaging illustration becomes the product photography. The split kept both sides sharp: one team defining what the brand is, one making it work at checkout.
Positioning
Written for the life you are already living
The story section states the case plainly: East Africa is at the centre of a global cultural moment, and UHAI is the brand built for it. We paced that page so the claim lands before the product does: an outline of the continent drawn in hairline, a single tile of footage from the highlands, and copy that resolves as you scroll rather than shouting from a hero. Restraint here buys the loud moments elsewhere.
Product pages
Subscription first, one-time still easy
The product page leads with Subscribe & save: 15% off, free shipping, cancel anytime, with the delivery interval chosen right there in the card. One-time purchase sits directly underneath, priced clearly, so nobody feels funnelled. Below the fold we kept what actually decides a coffee purchase: notes of honey, hand-plucked, highland-grown as a three-icon row, then care and design details folded into accordions instead of a wall of text.
The Box
Pick anything, it lands every month
Most subscription products force a choice between fixed bundles or a configurator nobody finishes. The Box does neither: pick anything from the shop, UHAI packs it, it arrives monthly, and you change it whenever. The page is deliberately short, three lines of explanation over an open box of tea cartons, because the offer only works if it can be understood in one read.
Motion
From billboard to storefront in one move
The launch film opens on a billboard against Nairobi sky, “a new expression of East African life”, then pulls the site itself into frame and keeps scrolling. It is one continuous move on purpose: the out-of-home promise and the shop are the same thing, and the brand does not change register between the street and the browser.